Honeywell to Introduce Sector-Specific Products Under Impact Brand for MSME Segment

New Delhi, Jun 3 (KNN) Honeywell India, a leading engineering and technology company, plans to launch new sector-specific products under its Impact brand catering to the micro, small and medium enterprises (MSME) segment, announced Ashish Modi, President of Honeywell India.

The Impact by Honeywell brand, created for India's growing mid-market segment, currently offers a diverse range of solutions across building technologies, fire safety, electrical safety, energy management, industrial sensors, and personal protective equipment.

"We will be focusing on key sectors such as retail, quick service restaurants, hospitality, small industrial MSMEs, and the broader building industry," stated Modi. "Our aim is to address the unique challenges faced by each vertical and develop tailored products to solve their specific problems."

Honeywell has recently introduced new offerings under the Impact brand, including Android-based point-of-sale machines, innovative camera products, and software solutions.

The company reports the Impact brand has achieved consistent 30 per cent annual revenue growth over the past four years and expects this trajectory to continue.

Expanding its nationwide presence, Impact by Honeywell has established operations across 50 cities, with Delhi NCR, Mumbai, Pune, Bangalore, and Chennai emerging as top revenue generators.

The brand aims to further penetrate 80 new locations, including tier-2 and tier-3 markets like Ahmedabad, Kochi, Chandigarh, Lucknow, Coimbatore, Indore, Jaipur, Kolkata, and Guwahati over the next two years.

With a network of 80 distributors and a workforce of over 100 employees, of which 35-40 per cent are engineers focused on innovation, research, development, and quality assurance, Honeywell emphasises its localisation strategy to deliver solutions crafted in India for Indian customers.

(KNN Bureau)