New Delhi, Sep 20 (KNN) Instamojo, a MSME focused digital payment platform, launched an upgrade of its payment link product named SmartLinks for its customers.

Small merchants and business entities, through this new product,  will be able to bring in new features to the payment link that they used to provide customers with in the past. 

Aim of the Bengaluru based company is to expand its customer base to 25 lakh from 5 lakh currently.

Innovations like SmartLinks could help the company in this journey. 

Cofounder of Instamojo, Sampad Swain, said, “With SmartLinks , businesses can now optimize and customize their payment system as required, and with e-commerce growing at a rapid pace, SmartLinks is a service that can help merchants stay relevant.”

Swain added that SmartLinks could allow customers to auto expire payment links, provide an option to buyers to edit the payment amount, collect GST details during payments, change the colour of the link and others.