Kochi, May 5 (KNN) In order to expand the horizon of foreign trade and to reach out to new clients, Kerala MSMEs must use digital marketing technology for formulating more effective and transparent marketing strategy, said P V Velayudhan, Director, MSME Development Institute.

Velayudhan was speaking at the inaugural address at the ‘Google - FICCI Digital Marketing Certification programme’ organised jointly by FICCI and Google.

He said using digital marketing technology will enable them to scale new heights in trade and industry entrepreneurships.

The MSME sector in Kerala, which was lagging behind in growth compared to the national average, has shown an improved growth of 12 per cent since last September.

However, Kerala has to adopt new strategies in the ease of doing business to make it more investment, industry and trade-friendly when compared to other states.

Other officials who spoke at the event were - S Sreejith, Google Certified Master Trainer, led the training session. Deepak L Aswani, Co-Chair, FICCI Kerala state council, G Karthikeyan, Vice-President, Kerala Merchant Chamber of Commerce, and Savio Mathew, Head, FICCI Kerala State Council.