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Manufacture product oriented Khadi; demand is growing in foreign countries-Kalraj Mishra

Updated: Jun 17, 2015 10:57:59am
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New Delhi, June 17 (KNN) Promoting Khadi in a big way, Khadi Denim Exhibition and North East PMEGP Exhibition has kick-started in the national capital, which were inaugurated by Union MSME Minister Kalraj Mishra on Tuesday.
 
Speaking on this occasion, Minister said that Khadi is a statement about your life style and values.
 
He emphasized to manufacture not only market oriented but also product oriented Khadi. He shared his experience and said that there is growing demand of Khadi in foreign Countries also. 

Recalling the appeal made by Prime Minister Narendra Modi in his radio address” Mann Ki Baat” to buy at-least one Khadi Garment, he mentioned that as a result of the appeal, the sale of Khadi increased by over 60 per cent.
 
He also praised the products displayed by the entrepreneurs of North Eastern region. The Products displayed in the PMEGP Exhibition are produced by the artisans of North East region. Khadi Gramodyog Bhavan has given an opportunity to market their products in the National Capital. “This is an Example of Unity in diversity,” Mishra said. 

On this occasion Madhav Lal, Secretary, Government of India, Ministry of MSME appreciated the efforts made by KVIC for getting an ISO 9001:2008 Certificate and also innovative measures taken in launching of Denim Khadi and North East PMEGP exhibition. 

A K Jha, CEO & Commissioner, KVIC in his address informed that KVIC has adopted market oriented approach and in this endeavourer the available infrastructure will be utilized. (KNN Bureau)

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