Media digitisation opportunity for MSMEs: I&B Minister
Updated: Aug 19, 2013 06:12:36pm
New Delhi, Aug 19 (KNN) Minister for Information and Broadcasting (I&B) Manish Tewari today said that the digitization process has provided an opportunity to the micro, small and medium enterprises (MSME) to grow and leverage their strengths.
The Ministry of MSME and industry must put in place policies and incentive structure to enable Indian manufacturers take advantage of this unique business opportunity. The process ought to have been utilised by Indian manufacturers to script the process as the “India Digitization Story”, rather than as a policy initiative supplemented by technological support from other countries, he said.
While 30 million set top boxes had been installed in Phase-I and II, 80 million remained to be installed during Phase-III and IV providing the industry the opportunity to build a vibrant model for the future leading to better subscriber revenues, lower carriage fees and sustainable revenue models for the broadcasting sector.
As a result, the emerging stable business environment would also enable the sector to grow seamlessly, stated Tewari while speaking at the Symposium on New Media Education in India, here.
Further, the Minister said that challenges confronting the different media streams that is print, electronic and new media were unique and distinct requiring specific treatment and approach for addressing the issues concerned. There was an urgent need to look at the structural faults which had not been addressed during the media proliferation of the past decade.
Regarding the issue of standards within media education, he said that in view of the contemporary trends, Indian Institute of Mass Communication (IIMC) had been advised to initiate a course on the Business of Media, preferably a Masters Degree in the Business of the Media.
This programme could prepare young professionals to address the business imperatives in the media sectors more cohesively. In view of the changing contemporary media landscape, this could act as a value addition to the institute in the long run.
The Minister emphasized that there was an urgent need to standardize quality of media education being imparted in the country and reiterated that ‘fly by night’ operators are the bane of media education paradigm as they are in similar circumstances in other sectors also. (KNN/GUNJ)
The Ministry of MSME and industry must put in place policies and incentive structure to enable Indian manufacturers take advantage of this unique business opportunity. The process ought to have been utilised by Indian manufacturers to script the process as the “India Digitization Story”, rather than as a policy initiative supplemented by technological support from other countries, he said.
While 30 million set top boxes had been installed in Phase-I and II, 80 million remained to be installed during Phase-III and IV providing the industry the opportunity to build a vibrant model for the future leading to better subscriber revenues, lower carriage fees and sustainable revenue models for the broadcasting sector.
As a result, the emerging stable business environment would also enable the sector to grow seamlessly, stated Tewari while speaking at the Symposium on New Media Education in India, here.
Further, the Minister said that challenges confronting the different media streams that is print, electronic and new media were unique and distinct requiring specific treatment and approach for addressing the issues concerned. There was an urgent need to look at the structural faults which had not been addressed during the media proliferation of the past decade.
Regarding the issue of standards within media education, he said that in view of the contemporary trends, Indian Institute of Mass Communication (IIMC) had been advised to initiate a course on the Business of Media, preferably a Masters Degree in the Business of the Media.
This programme could prepare young professionals to address the business imperatives in the media sectors more cohesively. In view of the changing contemporary media landscape, this could act as a value addition to the institute in the long run.
The Minister emphasized that there was an urgent need to standardize quality of media education being imparted in the country and reiterated that ‘fly by night’ operators are the bane of media education paradigm as they are in similar circumstances in other sectors also. (KNN/GUNJ)
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