New Delhi, Jan 13 (KNN)  The MSME Development Institute, is organising a specialised management development programme on marketing and export management to cater to weaker sections of the society.

The training programmes will be held from January 27 - 31, 2014 at the institute’s campus in Okhla.

The contents of the course on Marketing Management will include topics such as modern concepts of marketing, marketing mix, market segmentation, marketing research and sales forecasting, pricing decision, sales promotion, advertising, creative selling and marketing assistance by government.

On the other hand, Export Management will deal with export documentation, steps and procedure for exports, export finance, terms for payment, export communication, pricing for exports, custom clearance and port formalities and ECGC policies.

MSME-DI assists the small scale enterprises in upgrading their knowledge and improving their technical skills through structured management and skill upgradation programmes.

It has organised special entrepreneurship development programmes for women, engineers, educated unemployed, weaker section, and defence personnel's every year through product oriented EDP courses.

The Institute also conducts general and special product oriented development programmes, every year.  (KNN/ST)