New Delhi, Jan 12 (KNN) Bharti Airtel, India’s premier communications solutions provider, is stepping up initiatives to accelerate the digital transformation of Micro, Small and Medium Enterprises (MSME) in India by partnering with National Small Industries Corporation (NSIC).

Airtel announced an alliance with NSIC to make it easier for millions of small and medium businesses to get access to Airtel’s Connectivity, Conferencing, Cloud, Security, and Go-to-Market solutions. 

''This partnership with NSIC envisages digital transformation of this critical sector as key to the Government’s vision of ‘Atma Nirbhar Bharat’ for enabling MSMEs to scale up faster by ways of adopting digital ways of doing business,'' Airtel said in a statement on Monday.

Airtel’s solutions for MSMEs include: Airtel Connectivity:  Internet, Secure Internet, Dedicated Internet, Managed Wifi, VPN, Direct VPN, Intelligent VPN; Airtel Landline: PRI & Toll-Free Calling solutions; Airtel Mobile: Corporate Mobile Plans with bundled G-Suite;        Airtel Conferencing: Secure, simple and seamless meetings with Airtel BlueJeans;          Airtel Cloud: Private, Public and edge cloud solutions; Airtel Secure: Integrated security solutions for businesses; Airtel IoT: Utilizing the power of IoT to make businesses smarter; Airtel IQ: cloud communication suite to transform customer engagement

According to airtel, the offerings will come with the trusted support from Airtel that ensures high customer satisfaction through industry leading service uptime. Airtel already serves over one million medium and small businesses across India with best-in-class products that are available to customers in highly flexible formats. The alliance with NSIC gives it much deeper distribution reach in this segment.

“These solutions will be available through NSIC’s online portal www.msmemart.com as well as through NSIC’s field offices across the country under NSIC’s Aggregation vertical offering ICT Enabled Digital Services. This partnership with Airtel is envisaged to serve multiple ICT needs of MSME sector for sustained growth and increased productivity,'' said P Udayakumar, Director (Planning & Marketing), NSIC.

Ajay Chitkara, Director & CEO – Airtel Business, said “MSMEs are critical to the Indian economy. We are delighted to join hands with NSIC to fast-track their digital transformation journeys. Airtel’s pan-India network, deep distribution reach as well easily accessible digital platforms will give MSMEs the flexibility and convenience of addressing all their digital connectivity requirements through a single window.” 

MSMEs are an important growth engine of the Indian economy. With over 60 million business units, the sector contributes to 29 per cent of India’s GDP, 40 per cent of exports and employs over 110 million people. These businesses are looking for reliable, secure connectivity and digital platforms that will add to their efficiency and competitiveness.