NSIC overseas promotion schemes fall below MSME needs
Updated: May 28, 2013 04:17:42pm
From Gunja
New Delhi, May 28 (KNN) Intensive campaigns and marketing promotion events of the National Small Industries Corporation (NSIC) need to be analysed as several micro, small and medium enterprises (MSME) do not consider them as of immediate benefit to the industry, said a survey.
“Intensive campaigns and marketing promotion events’ contribution to the scheme need to be re-analysed. Several MSMEs do not even consider it as an immediate benefit to them,” said a survey of marketing assistance scheme with respect to MSMEs, conducted by Kaarak Enterprise Development Services done on behalf of NSIC.
Overall, out of the total number of initiatives taken in marketing assistance scheme for the MSME sector during 2009-10 and 2010-11, the buyer-seller meets accounted for five per cent while the domestic market events claimed 64 per cent compared to mere seven per cent for participation in the international events.
Meanwhile, the participation of firms in various international exhibitions were mere five per cent in 2011-12 while in domestic market it increased to 65 per cent. The buyer-seller meets were attended by five per cent of the firms, which is minimal.
Buyer-seller meet is an important event where the MSMEs can interact with bulk buyers. They might be useful to increase the number of such events with effective participation from buyers, both government as well as private.
Moreover, trade enquiries made by MSMEs show that majority of them have come from domestic market. Generation of lesser number of trade queries for international market is a reflection of low participation rate in global events. This also reflects lesser participation of international buyers in domestic exhibitions.
The survey further said that it would be necessary to evaluate the reasons for low participation in the international exhibitions by small enterprises which will help them with more provisions in the schemes by the government.
It is suggested that National Small Industries Corporation (NSIC) has to make events more attractive for participants with respect to business queries, orders generated, opportunities for networking, meeting local and global enterprises.
It should increase the number of events and organize them not only in big cities but also in rural areas. NSIC has to cast the net wider to include small and medium enterprises (SMEs) as they do not participate in large numbers.
To be fair to it, the NSIC itself has put this survey on its website.
Moreover, bulk orders have a significant impact on the competitiveness of the MSMEs. They are willing to upgrade their technology, capacity and quality assurance parameters if they are assured of getting big orders.
Participation in ‘Techmart’ and in intensive campaigns and market promotions was four per cent by the firms.
‘Techmart’ exhibitions are organised every year during the India International Trade Fair (IITF). This event allows the MSMEs to exhibit their products, technologies and services in India.
Moreover, overall only 13.82 per cent of total MSMEs have adopted new technology.
To address the issue and improve overall technology upgradation, it is important to aware small units to identify new and appropriate technology, which is currently 32 per cent.
The objective of marketing assistance scheme is to enhance marketing capabilities and competitiveness among the MSMEs, update them about the prevalent market scenario and its impact, facilitate the formation of consortia of small businesses for marketing their products and services.
The scheme provides platform for small entrepreneurs to interact with large institutional buyers and enrich their marketing skills.
It is suggested that NSIC should increase participation of MSMEs in international exhibitions to improve export orders and market share.
NSIC should have more robust data about enterprises and record benefits from events in terms of orders and contacts made.
Further, it should seek specific information about technology requirements from different sectors so that technology fairs can be organized in a sector specific manner example for hosiery, handloom, food processing etc. (KNN)
New Delhi, May 28 (KNN) Intensive campaigns and marketing promotion events of the National Small Industries Corporation (NSIC) need to be analysed as several micro, small and medium enterprises (MSME) do not consider them as of immediate benefit to the industry, said a survey.
“Intensive campaigns and marketing promotion events’ contribution to the scheme need to be re-analysed. Several MSMEs do not even consider it as an immediate benefit to them,” said a survey of marketing assistance scheme with respect to MSMEs, conducted by Kaarak Enterprise Development Services done on behalf of NSIC.
Overall, out of the total number of initiatives taken in marketing assistance scheme for the MSME sector during 2009-10 and 2010-11, the buyer-seller meets accounted for five per cent while the domestic market events claimed 64 per cent compared to mere seven per cent for participation in the international events.
Meanwhile, the participation of firms in various international exhibitions were mere five per cent in 2011-12 while in domestic market it increased to 65 per cent. The buyer-seller meets were attended by five per cent of the firms, which is minimal.
Buyer-seller meet is an important event where the MSMEs can interact with bulk buyers. They might be useful to increase the number of such events with effective participation from buyers, both government as well as private.
Moreover, trade enquiries made by MSMEs show that majority of them have come from domestic market. Generation of lesser number of trade queries for international market is a reflection of low participation rate in global events. This also reflects lesser participation of international buyers in domestic exhibitions.
The survey further said that it would be necessary to evaluate the reasons for low participation in the international exhibitions by small enterprises which will help them with more provisions in the schemes by the government.
It is suggested that National Small Industries Corporation (NSIC) has to make events more attractive for participants with respect to business queries, orders generated, opportunities for networking, meeting local and global enterprises.
It should increase the number of events and organize them not only in big cities but also in rural areas. NSIC has to cast the net wider to include small and medium enterprises (SMEs) as they do not participate in large numbers.
To be fair to it, the NSIC itself has put this survey on its website.
Moreover, bulk orders have a significant impact on the competitiveness of the MSMEs. They are willing to upgrade their technology, capacity and quality assurance parameters if they are assured of getting big orders.
Participation in ‘Techmart’ and in intensive campaigns and market promotions was four per cent by the firms.
‘Techmart’ exhibitions are organised every year during the India International Trade Fair (IITF). This event allows the MSMEs to exhibit their products, technologies and services in India.
Moreover, overall only 13.82 per cent of total MSMEs have adopted new technology.
To address the issue and improve overall technology upgradation, it is important to aware small units to identify new and appropriate technology, which is currently 32 per cent.
The objective of marketing assistance scheme is to enhance marketing capabilities and competitiveness among the MSMEs, update them about the prevalent market scenario and its impact, facilitate the formation of consortia of small businesses for marketing their products and services.
The scheme provides platform for small entrepreneurs to interact with large institutional buyers and enrich their marketing skills.
It is suggested that NSIC should increase participation of MSMEs in international exhibitions to improve export orders and market share.
NSIC should have more robust data about enterprises and record benefits from events in terms of orders and contacts made.
Further, it should seek specific information about technology requirements from different sectors so that technology fairs can be organized in a sector specific manner example for hosiery, handloom, food processing etc. (KNN)
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