New Delhi, Sept 20 (KNN) Around 36 per cent of the Online MSME sellers are planning to launch new products before the upcoming festive season, a Meesho-Kantar survey said on Monday.

The survey points out that although one in three MSMEs is planning to launch new products, 34 per cent of the sellers are also planning to focus on promotions and discounts.

The festive season sale of leading e-commerce players is starting on September 23. Besides Softbank-backed Meesho, Amazon, Flipkart and Myntra have also announced to begin their festive season sale on the same date.

"Importantly, 33 per cent of suppliers said they invest in improving product quality before the festive season to drive greater customer satisfaction," the survey said.

The survey is based on inputs from 787 online sellers. Sellers were from metropolitan, tier 1 and 2 cities, including Surat, Jaipur, Pune, Mumbai, Hyderabad, Bangalore, Tiruppur, Salem, Erode, Coimbatore, Panipat, Kanpur, Delhi, Kolkata, Patna and Cuttack.

Around 32 per cent of small businesses also said that they procure additional inventory to meet festive demand.

"Nearly 41 per cent of sellers want to create a distinct brand identity, 40 per cent aim to reach out to new customers while 37 per cent want to identify and create a set of repeat customers," it said.

Close to 43 per cent of sellers believe it is imperative to improve customer satisfaction while 42 per cent feel improving product quality is a strong parameter to measure success and 41 per cent of sellers want to create a distinctive brand identity.

The primary aim for conducting this survey was to gauge the festive sale preparedness of online suppliers and understand the way they measure performance during such events.  (KNN Bureau)