Beijing, Sep 15 (KNN) As many as six MSME entrepreneurs, who are the members of Indian Industries Association (IIA), have been conferred with awards at the Asia Brand Ceremony held here.

IIA was the Co-organizer of 11th Asia Brand Ceremony- a Mega Awards Event held at Beijing, China this year and Manish Goel, President, IIA was the Vice Chairman of the Ceremony Organizing Committee.

While delivering his address in the Opening Ceremony on the topic “Enterprise Brand Innovation”, Goel said that any brand is as good as it is communicated to the target audience keeping in view the needs of the customers.

The Enterprises Brand Innovation therefore is "Applying methods for strategic Change to an offering's features and / or benefits to create new, uncontested market space" as has been done by many reputed brands world over. Building a strong brand means managing consumer’s expectations, honestly and consistently, he added.

"Out of the Box" thinking is required in this unprecedented era of innovation and value creation.

“Innovations do not happen by applying a set and predetermined formulae, it happens with continuous "out of the box" and Lateral Thinking",” he added.

Six member companies recommended by Indian Industries Association (IIA) were selected by the organizers for awards on this International Platform- Ashish Khandelwal Executive Director of M/s B. L. Agro Oils Ltd received the awards for “The Most Influential Asia Brands Top Ten” for his unit.

Kulmani Gupta, Director M/s Divine Stores Limited, received the award for “Asia famous Brands” and “Asia Brands Top Ten Innovators on behalf of his unit.

Anuj Jain, Director of M/s Evershine Metal Industries Pvt Ltd, received the award for “Asia Brands Top 500”.

Sudhakar Agarwal, Director of Indian Herbs Specialties Pvt Ltd, was conferred with the award for “Asia Brands Top 500” for his unit.

Pradeep Kumar Gupta, Director of M/s Supertech Laminates Pvt Ltd, was awarded with two awards- “Asia Brand Annual Figures” and “Asia Famous Brands Award” while Ramji Suneja, CEO- M/s Sant Handicrafts Inc, was awarded with “Asia Brands Top 500” and “Asia Brands Top Ten Outstanding Leaders Award” for his unit.

Goel also talked about the Economic cooperation between neighbouring countries and said that World over India and China are recognised as major economic powers.

“Therefore, vigorous business cooperation between India and China will be in the mutual interest. China should take the advantage of Make in India programme and invest in manufacturing facilities in India. Indian Industries Association is ready to facilitate the business cooperation between Indian and Chinese businessmen,” he said. (KNN Bureau)