US fashion brand Patagonia repeats Khadi Denim order of Rs 80 lakh: MSME Ministry

New Delhi, April 16 (KNN) After making it’s first purchase in December last year, the American fashion brand Patagonia has placed its second order for Khadi Denim fabric this time for purchasing 17,050 meters which is worth nearly Rs 80 lakh, said the MSME Ministry. 

The order is placed through the Arvind mills Limited to purchase the Kadhi Denim fabric from Udyog Bharti, a Rajkot-based Khadi Institution in Gujarat.

Calling the repeat order a reaffirmation of Kadhi’s global popularity, the Ministry said that this comes as a global appreciation of Khadi’s world class product quality and punctuality in fulfilling the supply order. 

Previously the order was placed for 30,000 meters of Khadi Denim fabric worth Rs 1.08 crore. 

Patagonia is a denim apparel making company which uses handcrafted Khadi Denim fabric. 

In July 2017, Khadi and Village Industries Commission (KVIC) signed an agreement with Arvind mills Limited, Ahmedabad, to trade Khadi Denim products around the world. 

Since then, Arvind Mills has been purchasing a large quantity of Khadi Denim fabric every year from KVIC-certified Khadi institutions of Gujarat. 

Chairman KVIC, Vinai Kumar Saxena lauded the development saying the repeat order from Patagonia was a result of Khadi’s Denim’s outstanding quality that matched all international standards. 

He said while supplying the order, special attention was given on maintaining the highest quality standards, uniformity of the product and timely supply of the fabric. (KNN Bureau)