Aadi Chitra showcases products from tribal communities

New Delhi, Mar 15 (KNN) With an objective to give tribal artisans an opportunity to showcase and sell their traditional art and craft works directly to the customers, the Tribal Cooperative Marketing Development Federation (TRIFED) has organised a craft exhibition here.

Aadi Chitra is being held from March 10 to 16 in the national capital.

The week long exhibition has on display crafts and paintings from various tribal communities like Gond from Madhya Pradesh, Pithora from Gujarat and Saura from Odisha, among others.

TRIFED has been taking a number of promotional initiatives for marketing development of tribal products.

The federation has also initiated a new concept of sourcing tribal products, by way of organizing Tribal Artisan Melas (TAMs) to identify new artisans and products from different regions/States where tribal artisans are invited to display their products for selection and inclusion in the range of products marketed by TRIFED.

In addition, design and quality inputs are given to the artisans wherever required for overall improvement and better marketing prospects of their products. (KNN/ST)