ad:tech features innovation zone for showcasing new technologies in digital marketing
Updated: Mar 25, 2014 04:38:55pm
New Delhi, Mar 25 (KNN) The 4th edition of Digital Marketing and Advertising Conference and Exhibition in India, ad:tech featured a special innovation zone that showcased new technologies in digital marketing.
The two day digital marketing event with keynotes from Pepsi, GSK and Mondelez International, Google and Network 18 in addition to education sessions led by digital marketers, knowledge sessions, free workshops and actionable insights to improving ROI (return on investment) from digital advertising to marketing was held in Gurgaon from March-20 to 21.
The event witnessed footfall of more than 3000 this year which included exhibitors, marketers, and industry leaders among others.
Further, there were panel discussions, in-depth presentations, hands on workshops and special events such as Pub Crawl and the Big Networking Bash.
Commenting on the event, Head of EMEA and India, Digital Marketing, dmg:events, James Drake-Brockman said “It our constant endeavour to provide engaging sessions and prominent speakers that aims to bring out the best practices for a stable constant growth of the industry.”
Resource persons included renowned industry leaders such as Chairman and CEO, PepsiCo India Holdings, Shivakumar, VP and Global Head of Media, Sam Singh, Founder, Smile Vun Group (SVG), GSK Manish Vij, who shared their expertise and research on various topics like how the worlds of Digital and Branding are colliding.
Other topics covered were: The many flavours of digital ROI; Planning for the new multi-screen world; Marketing Masters :4 CMO’s present on how they leveraged Digital to build their brands; The Agency of the Future – Advertising or Marketing Solutions; Get a comprehensive overview of the Indian market and prevailing trends with Industry reports; Video Marketing; Dispelling Myths – 20 things NOT to do on Social; Rise of ‘Second Screen’ and Social conversation around TV; e-Commerce in India : Euphoria, Reality and Opportunity, etc.
ad:tech is a leading digital marketing event drawing thousands of industry professionals every year to its leading edge conferences and expositions. With shows across 9 cities, it has a truly global footprint and aims to drive the growth and betterment of the digital marketing industry, identify the major players in each market, and gather them together to do business.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. (KNN/ES)
The two day digital marketing event with keynotes from Pepsi, GSK and Mondelez International, Google and Network 18 in addition to education sessions led by digital marketers, knowledge sessions, free workshops and actionable insights to improving ROI (return on investment) from digital advertising to marketing was held in Gurgaon from March-20 to 21.
The event witnessed footfall of more than 3000 this year which included exhibitors, marketers, and industry leaders among others.
Further, there were panel discussions, in-depth presentations, hands on workshops and special events such as Pub Crawl and the Big Networking Bash.
Commenting on the event, Head of EMEA and India, Digital Marketing, dmg:events, James Drake-Brockman said “It our constant endeavour to provide engaging sessions and prominent speakers that aims to bring out the best practices for a stable constant growth of the industry.”
Resource persons included renowned industry leaders such as Chairman and CEO, PepsiCo India Holdings, Shivakumar, VP and Global Head of Media, Sam Singh, Founder, Smile Vun Group (SVG), GSK Manish Vij, who shared their expertise and research on various topics like how the worlds of Digital and Branding are colliding.
Other topics covered were: The many flavours of digital ROI; Planning for the new multi-screen world; Marketing Masters :4 CMO’s present on how they leveraged Digital to build their brands; The Agency of the Future – Advertising or Marketing Solutions; Get a comprehensive overview of the Indian market and prevailing trends with Industry reports; Video Marketing; Dispelling Myths – 20 things NOT to do on Social; Rise of ‘Second Screen’ and Social conversation around TV; e-Commerce in India : Euphoria, Reality and Opportunity, etc.
ad:tech is a leading digital marketing event drawing thousands of industry professionals every year to its leading edge conferences and expositions. With shows across 9 cities, it has a truly global footprint and aims to drive the growth and betterment of the digital marketing industry, identify the major players in each market, and gather them together to do business.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. (KNN/ES)
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