Tiruchi, Dec 9 (KNN) The Tamil Nadu Chief Minister M.K. Stalin on Wednesday launched the ‘farm to home’ scheme and flagged off mobile vegetable outlets to sell fresh produce directly to the residents of Tiruchi city.

As per reports, customers will now be able to choose home delivery through the ‘Farm to Home’ Scheme, which will be implemented by the Department of Agriculture Marketing and Agri Business.

The primary aim of this initiative is to improve the economic condition of farmers and create avenues for them to market their produce directly to the customers within the corporation limits without any middlemen involved.

Preliminary measures are on to finalise whether to assign a dedicated mobile number or an exclusive mobile application for the home delivery option.

“Since there are only six vehicles to cover all 65 wards in the city, it may not be possible to cover sparsely populated areas such as Tiruverumbur and Kattur. Customers in those areas can order the products and it will be delivered to them,” said G. Saravanan, Deputy Director, Agriculture Marketing and Agri Business.

Six farmers equipped with mini-trucks have been selected to collect fresh vegetables and fruits for distribution to different wards in the city. The vehicles are distributed equally between the Uzhavar Sandhais in Anna Nagar and K.K. Nagar for this purpose.

The state government has also provide financial assistance of Rs 2 lakh for remodelling the vehicle as per requirements. “Currently two vehicles are ready and will start selling vegetables and fruits in the city fr0m Saturday. Work to remodel the other four vehicles would be completed within 10 days,” Saravanan said.

Consumers can purchase over 20 varieties of vegetables at the prices displayed on the vehicles, and the possibility of including other agro products is also under consideration, he added.

The officials of the Department of Agricultural Marketing would fix the prices of vegetables based on the demand and supply, enabling people to buy fresh vegetables and fruits at reasonable rates.  (KNN Bureau)