Amazon India ties up with Textile Ministry to boost up handlooms

Bangalore, May 19 (KNN) Amazon India today announced its partnership with Development Commissioner Handloom under the Union Ministry of Textiles. As part of the partnership, Amazon India will educate, train & enable cooperatives & weavers to directly sell their products on Amazon.in. These products will carry government certifications ‘India Handloom Brand’ and ‘Handloom Mark’, ensuring the availability of quality selection to shoppers across the globe.

As per the Amazon India release, the partnership allows Amazon India to engage with weavers in Kota in Rajasthan, Nadia in West Bengal, Bargarh in Odisha and Bijoynagar in Assam and handhold them to successfully sell on its platform. In a short period of time, the company has already deployed teams in the four States and conducted workshops in Kota and Bargarh, introducing weavers to online selling and Amazon.in’s seller services that will help them kick start their online business.

Alok Kumar, Development Commissioner (Handlooms) said on the partnership “Authentic handloom products have always found resonance with shoppers across the country. Our partnership with Amazon India will allow weavers to satiate this demand by making their products available in all corners of India. Weavers will also get the right value for their offerings through this direct sales channel. We thank Amazon India for partnering with us and enabling skilled weavers & artisans of India get online.”

Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Our partnership with the Development Commissioner of Handloom allows us to transform the lives of thousands of weavers & artisans and to further add to our efforts of contributing to ‘Make in India’ initiative. Sellers of all sizes on Amazon.in get access to the easiest and most comprehensive set of offerings that enable & empower them. We have already deployed trained resources on-ground and have started organizing workshops to handhold weavers in their new online journey. We are humbled to see weavers get online”.

All products listed by weavers will be available through the ‘Crafted in India’ store on Amazon.in. The store, launched recently, aims at bringing the rich Indian heritage of handicrafts and handlooms to Indian consumers’ doorsteps and already includes a wide selection from 12 different regions of the country, like Benarasi from Uttar Pradesh and Kasavu from Kerala to name a few.  (KNN Bureau)