CAIT announces to launch ‘bharatemarket.in’ for retail traders

New Delhi, May 1 (KNN) The Confederation of All India Traders (CAIT) on Friday announced to launch an e-commerce platform -- bharatemarket.in -- for retail traders across the country.

"The e-commerce portal will include a nationwide participation by real-world retailers, who have served Indian consumers over the years, and in many cases, even across generations. To be owned by the traders themselves, it will ensure privacy of consumers'' data," CAIT said in a statement.

The CAIT said that the marketplace will integrate capabilities of various technology companies to provide end-to-end services in the logistics and supply chains from manufacturers to end consumers including deliveries at home.

CAIT Secretary General Praveen Khandelwal that the portal is a bye-product of experiences gained by CAIT while working with Department for Promotion of Industry & Internal Trade (DPIIT) to ensure supply of essential goods in containment zones during the periods of lockdown.

"We have already started this program as a pilot, initially with a limited number of essential commodities, in six cities, Prayagraj, Gorakhpur, Varanasi, Lucknow, Kanpur and Bengaluru with tremendous response from retailers, distributors and even consumers. This has now grown to 90+ cities in a matter of two weeks," said Khandelwal.

''The learnings from the pilot will allow us to scale to many more locations and soon to categories beyond Groceries,'' it added.

On April 24th, the traders' body had said that along with the DPIIT will soon set up an e-commerce platform to help the local kirana stores take orders online for essentials and provide last mile contactless delivery.