New Delhi, Apr 23 (KNN) The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to states urging them to take up the matter with the Centre about an urgent need to start sale of liquor in non-COVID zones.

CIABC pointed that the states have already lost around Rs 20,000 crore in revenues during the lockdown period so far.

In its letter written to all state chief ministers (barring states which are under prohibition), the CIABC has pleaded "the state governments should take up the matter once again with the Centre to permit production, distribution and sales of alcoholic beverages outside containment zones, in conformity with COVID-19 guidelines".

"Constitutionally, alcohol is a state matter, and hence it is state government which should unequivocally be the only authority to permit or not permit trade in alcohol," the letter said.

Highlighting that the governments need to bring in systemic changes in the way the alcoholic beverage industry works to ensure social distancing in future, the CIABC has asked the state governments to impress upon the Centre to push for technology-based controls in place of physical man-based controls on production/warehousing sites and on stock in transit.

It has also sought addition of new sale channels which do not need gathering of people such as home deliveries through dedicated portals or government's websites.