CIPAM launches social media campaign to promote Indian GIs

New Delhi, Sept 4 (KNN) The Cell for IPR Promotions & Management (CIPAM) has launched a social media campaign to promote Indian Geographical Indications (GIs) with #LetsTalkIP.

This is an ongoing movement initiated by CIPAM to make more people aware about the importance of Intellectual Property Rights.

The intiative has been taken under the aegis of Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry,

A Geographical Indication or a GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.

GIs are of utmost importance to the country as they are an integral part of India’s rich culture and collective intellectual heritage.

The promotion of GIs is in line with the Government’s ‘Make in India’ campaign.

Certain GI products can benefit the rural economy in remote areas, by supplementing the incomes of artisans, farmers, weavers and craftsmen. Our rural artisans possess unique skills and knowledge of traditional practices and methods, passed down from generation to generation, which need to be protected and promoted.

This time around, CIPAM will be talking about interesting facts and stories related to GIs from across the country on its Twitter handle @CIPAM_India and Facebook Page @CIPAMIndia using #LetsTalkIP hashtag.

The government will also be coming up with various other initiatives to promote registered GIs in the future.