CoEK designs Khadi Wellness Wear Collection

New Delhi, June 20 (KNN) The Center of Excellence for Khadi (CoEK) has designed a range of ‘Wellness wear’ ‘Svadha’ to showcase the versatility of khadi on International Yoga Day.

In Atharvaveda, ‘Svadha’ means ease, comfort or pleasure, which are the attributes of this collection.  

CoEK has been set up by KVIC, Ministry of MSME at NIFT, with the objective to help Khadi Institutions (KIs) to effectively design, produce and market high quality differentiated khadi products in the Indian and global market.

This year India will be celebrating the 8th edition of the International Day of Yoga on June 21 and Prime Minister Narendra Modi has announced ‘Yoga for Humanity’ as this year’s theme, to reaffirm how yoga served humanity in alleviating sufferings during Covid-19.

The centre aims to carry forward the sentiment articulated in the theme by drawing a strong parallel with the ‘khadi spirit’- that simply means “fellow-feeling with every human being on earth”.

The ensembles from the collection were shown to yoga practitioners and yoga enthusiast to try on and give their feedback. Inclusion of features of bias yoke on the shoulder, a box pleat in center back of top wear and low crotch, wrap around bottom wear for ease in stretching and for extra comfort, are the highpoints of the wellness collection.

Dr. Kiran Bedi,social activist, Ramon Magsaysay award winner, and former LG of Puducherry, visited the CoEK office at NIFT to endorse the collection and to interact with the designers.

The wellness clothing ‘Svadha’ range emphasizes the values of mindfulness and perseverance and is aimed to attract all age groups from Gen Z to young at heart. The wellness wear has used hand-spun khadi in natural hues.  (KNN Bureau)