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12/07/2013 07:46pm

Coming soon: SMS portal to cater to 12 crore farmers

image Coming soon: SMS portal to cater to 12 crore farmers
New Delhi, Jul 12 (KNN)  The Kisaan SMS Portal to provide information, advisories and services to 12 crore farmers across the country will be launched by President Pranab Mukherjee on July-16.

“Being an instant and non-intrusive medium of communication, the SMS advisories and alerts will enable farmers to take informed decisions relating to different aspects of farming including crop production and marketing, animal husbandry, dairying and fisheries. They can also opt to receive SMS messages customized to their specific requirements,” said an official notification.

Significantly, it will feature weather forecast and alerts to enable farmers in planning and farming operations, allowing them to take the best suited action to deal with adverse weather conditions.

Moreover, there will be advisories on disease/pest outbreak so they can take immediate actions to protect their crops and animals.
The portal will also be educative as advisories on best practices, such as selection of better suited crop variety/ animal breed, will lead to better farm productivity and higher income to the farmers.

Farmers will receive timely market information by SMS which will give them better bargaining power, ensuring they take better decisions about sale of their produce.

There’s more - SMS advisories will also include soil test results, selection of fertilizer and its dosage, and also information on various programmes so that farmers can make the best use of assistance and know-how being made available by the government.

To register, farmers will need to simply call the Kisaan Call Centre on the toll free number 1800-180-1551 or through the web portal.

The government has instructed officers of various departments, experts and scientists in research institutions and in the field to use the portal to disseminate information, giving topical and seasonal advisories and providing services through SMSs to farmers in their local languages. The experts can do so to the entire area of their jurisdiction or a part of it.
However, farmers will have to be grouped based on their location and their preferred crop/activity so that relevant messages can be sent to them.  (KNN)


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