Empowering MSMEs with News & Insights

Diageo, British Council launch phase 2 of young women social entrepreneurship dev programme

Updated: Jun 25, 2015 01:21:44pm
image
New, Delhi, June (KNN) Diageo and its subsidiary in India, United Spirits Ltd (USL) in association with the British Council announced Phase II of the Young Women Social Entrepreneurship Development Programme.

Launched in September 2013, the programme in its second year aims to contribute to entrepreneurship education by training women master trainers, and through them train a larger group of women to become entrepreneurs. It will also support and mentor innovative ideas and stemming from the workshops with the potential to mature as social enterprises.

Union Minister for Women and Child Development, Maneka Sanjay Gandhi and British High Commissioner, James Bevan KCMG, dedicate the programme to the women of India.

After the successful conclusion of Phase I earlier this year, Phase II takes forth the partnership with the Indian Institute of Management, Kozhikode (IIM-K).

Over 16 new organisations will also conduct training workshops across the country. The training focusses on practical application and shared learning incorporating content related with management, finance, communication, leadership, marketing and fundraising.

A batch of 37 Master Trainers drawn from these organisations will execute this programme.

On this landmark initiative, Managing Director and CEO, USL and Member of the Diageo Global Executive Committee, Anand Kripalu, said empowerment stands for a woman’s right to have access to choices and resources which can influence society and the economy.

“Through the second phase of the Young Women Social Entrepreneurship Development Programme in collaboration with the British Council, we are proud to empower dis-advantaged women through social entrepreneurship by nurturing employability, economic independence and an entrepreneurial spirit,” he said.

As part of new 2020 sustainability and responsibility targets, which include a commitment to ‘Building Thriving Communities’, Diageo has empowered  115k women globally since 2012 through its initiative Plan W.

Director, British Council India said, Rob Lynes said currently, only 39 per cent of Indian women are formally employed, compared to 81 per cent of Indian men.  It is reasonable to assume that a high proportion of employed women can boost the long term growth curve.

“To help address this, the programme aims to create a ripple effect and disseminate social enterprise expertise to women in communities across India. They will inspire other women and support more sustainable and inclusive growth,” he said.

Phase I of the programme in India witnessed 24 Master trainers conducted 48 training workshops across the country enabling a spirit of social entrepreneurship among more than 1200 women.

Phase I also gave the programme partners a firm footing in the social enterprise domain. On the conclusion of both phases of the programme, a critical mass of 60 Master Trainers in different cities in India will cascade training to 4000 beneficiaries thereby promoting social entrepreneurship amongst the women in India. (KNN Bureau)

COMMENTS

    Be first to give your comments.

LEAVE A REPLY

Required fields are marked *