Direct Selling guidelines will make environment more conducive for growth & help create jobs: Tupperware

New Delhi, Sep 14 (KNN) Welcoming the Guidelines for Direct Selling issued by the Ministry of Consumer Affairs, Tupperware India has said that the guidelines will make the environment more conducive for ethical direct selling companies to grow and create more jobs in the country.

The government on Monday issued model guidelines for State governments to regulate the business of direct selling and multi-level marketing with an aim to protect consumers from Ponzi schemes. The Centre has asked the states to implement the guidelines for companies involved in direct sales to customers, bypassing the retail stores.

In a statement, Tupperware India said, “For over 65 years, the Tupperware Brands Corporation has been at the forefront of providing entrepreneurship opportunities for women. Today our innovative products are found in over 80 countries, including in India where we have been empowering women for the last 20 years by imparting skills, coaching and providing a supportive environment which enables them to become confident entrepreneurs.”

“Tupperware India welcomes the Guidelines for Direct Selling issued by the Ministry of Consumer Affairs, and we are enthused that the Guidelines will make the environment more conducive for ethical direct selling companies to grow and create more full-time and part-time career opportunities, especially for the women and youth of India,” the company added.

The ‘Direct Selling Guidelines 2016’ framework, released by Food and Consumer Affairs Minister Ram Vilas Paswan, prohibits pyramid as well as money circulation schemes. The framework defines legitimate direct selling and differentiates it from pyramid and money circulation schemes to help investigating agencies identify fraudulent players.

“Direct selling means marketing, distribution and sale of goods or providing of services as a part of network of direct selling other than under a pyramid scheme,” according to the guidelines.

The guidelines say agreements between a company in this business and its agents should comply with provisions of the Indian Contract Act, 1872, and agents should not be asked or induced to buy more products that what can be expected to be sold to consumers. Further, agents should be allowed to withdraw their participation and get a refund for goods and services. (KNN Bureau)