Discussion held on revival of handloom and increasing earning of handloom weavers
Updated: May 19, 2015 01:29:28pm
New Delhi, May 19 (KNN) Ministry of Textiles held a discussion on revival of handloom with particular focus on increasing earning of handloom weavers.
The discussion, organised by Development Commissioner (Handlooms), was held on Sunday in which all main stakeholders from government, industry and civil society participated.
Alok Kumar, Development Commissioner (Handlooms) initiated the discussion by apprising the gathering of the challenges faced by handloom weavers; however, he expressed optimism regarding the future of the sector.
S.K. Panda, Secretary (Textiles), made a detailed presentation on the subject; he asserted that concern for the handloom weavers should guide all interventions of state and non-state actors.
He outlined the context in which the handloom weavers operate, and the various policy interventions that Government of India has been making in order to improve the earning of handloom weavers. He also highlighted the potential of technology based interventions such as online marketing and of the financial inclusion scheme Pradhan Mantri Jan Dhan Yojana. He concluded by saying that youth, fashion and technology hold the key to the future of handloom.
This was followed by a panel discussion on the subject. The panel consisted of Sudha Pillai IAS (Retd.), former Member Secretary of the Planning Commission Jaya Jaitley; leading fashion designer Ritu Kumar; Anita Lal, a leading industry representative and founder of Good Earth; and S.K. Panda.
The panel discussed the need to excite the younger generation about handlooms, the diversity of marketing opportunities available to promote handlooms, the need for innovations in design and weaving processes and the need for customer education. (KNN Bureau)
The discussion, organised by Development Commissioner (Handlooms), was held on Sunday in which all main stakeholders from government, industry and civil society participated.
Alok Kumar, Development Commissioner (Handlooms) initiated the discussion by apprising the gathering of the challenges faced by handloom weavers; however, he expressed optimism regarding the future of the sector.
S.K. Panda, Secretary (Textiles), made a detailed presentation on the subject; he asserted that concern for the handloom weavers should guide all interventions of state and non-state actors.
He outlined the context in which the handloom weavers operate, and the various policy interventions that Government of India has been making in order to improve the earning of handloom weavers. He also highlighted the potential of technology based interventions such as online marketing and of the financial inclusion scheme Pradhan Mantri Jan Dhan Yojana. He concluded by saying that youth, fashion and technology hold the key to the future of handloom.
This was followed by a panel discussion on the subject. The panel consisted of Sudha Pillai IAS (Retd.), former Member Secretary of the Planning Commission Jaya Jaitley; leading fashion designer Ritu Kumar; Anita Lal, a leading industry representative and founder of Good Earth; and S.K. Panda.
The panel discussed the need to excite the younger generation about handlooms, the diversity of marketing opportunities available to promote handlooms, the need for innovations in design and weaving processes and the need for customer education. (KNN Bureau)
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