New Delhi, June 2 (KNN) Samsung India on Thursday announced the launch of its OLED TV range S95C and S90C marking its foray into the Organic light-emitting diode) segment in the Indian market.

The giant electronic maker is getting its entire OLED TV lineup manufactured locally in India.

Speaking at the launch, Samsung India Senior Vice President, Consumer Electronics Business, Mohandeep Singh said, “The launch of new OLED TVs will enable us to further strengthen our leadership in the premium TV market.”

“We are pushing the boundaries of innovation with our new range of OLED TVs. We have made OLED TVs better by combining Neural Quantum Processor 4K with OLED panels to deliver outstanding picture quality,” he said.

Samsung's OLED TV range, whose price starts from Rs 1.69 lakh onwards, comes with features like intelligent EyeComfort Mode, wireless Dolby Atmos and OTS+ enabling sound and IoT Hub and IoT-enabled sensors. 

OLEDs are different from LED TV, which works on the principle of self-illumination and requires a backlighting setup. While OLED is the self-illuminating type and is significantly thinner than LED TVs with a wider viewing angle.   (KNN Bureau)