APEDA Opts Cluster-Based Approach to Promote Cashew Exports from Kerala and Maharashtra

New Delhi, Dec 6 (KNN) The Agricultural and Processed Food Products Export Development Authority (Apeda) is intensifying efforts to brand and market Indian cashews as a premium global product. 

Recognised as one of Apeda’s 25-star products, cashew is poised for a promotional revamp, said Parashram Patil, Apeda board member, during an interaction with businessline.

“Apeda is launching a branding campaign highlighting the health benefits of Indian cashews globally,” Patil stated. To enhance sectoral growth, the agency is adopting a cluster-based approach, selecting Kollam in Kerala and Chandgad in Maharashtra as hubs. 

Collaborative efforts with the Maharashtra Institution for Transformation and the Maharashtra State Cashew Board are also underway to streamline exports via the JSW Jaigarh port.

Expanding beyond traditional exports, Apeda is exploring value-added cashew products like de-oiled cashew shells, cashew apples, and cashew gum. 

Cashew apple derivatives, including pectin, juices, alcoholic beverages, and jams, are being promoted for their antioxidant-rich properties. 

Cashew gum, used extensively in the food and pharmaceutical industries, is another focus area.

India exported 3,508 tonnes of cashew nut shell liquid (CNSL) worth USD 1.93 million and 9,714 tonnes of cardanol during FY24, with key markets being China, Vietnam, South Korea, and Europe.

To bolster exports, Apeda has rolled out schemes like the Financial Assistance Scheme (FAS) for exporters, supporting infrastructure upgrades, cold storage, and quality enhancements. 

Market development initiatives include global trade fairs, stakeholder forums, and training programs.

Despite these measures, India’s share in the global cashew market has plummeted fr0m 80 per cent to 8 per cent. Exports fell sharply fr0m USD 917 million in 2017-18 to USD 368 million in 2023-24, exacerbated by rising imports, lack of modernisation, and competition fr0m Vietnam.

Patil urged exporters to leverage Apeda’s machinery subsidy scheme, which covers 40 per cent of costs up to Rs 2 crore, to improve efficiency and competitiveness. “This will help the industry scale operations and regain its global standing,” he said.

With Apeda’s renewed focus, India aims to reclaim its prominence in the global cashew market while addressing structural challenges in the sector.

(KNN Bureau)