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Fisheries Board to promote aquaculture to improve livelihoods

Updated: Nov 29, 2013 12:40:40pm
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Hyderabad, Nov 29 (KNN)  The National Fisheries Development Board (NFDB) has consistently aimed to develop fisheries and increase fish production in the country in an effort to enhance livelihoods in the sector.

It supports fish farmers and fishermen through various schemes which are implemented by the state governments. 

Funding is provided for activities such as intensive aquaculture of ponds and tanks, reservoir fisheries, coastal aquaculture, mari culture, seaweed cultivation, infrastructure (fishing harbour, fish landing centres), fish dressing centres and solar drying of fish, domestic marketing, technology upgradation, HRD development, deep sea fishing and tuna processing.

To further increase consumption of fish and fish products, NFDB would like to start an intensive advertising campaign through print and electronic media, which would educate the masses about nutritive value and health benefits of fish.

In this context, NFDB seeks to recruit an advertising agency to take forward this goal.  The agency would need to design and produce creative for promotion of fish and fish products.

NFDB is also keen to explore the possibilities of – determining a reasonable price for fish which will ensure a fair return to farmers/fishermen with a fair margin to middlemen and fair price to consumer; organising farmers, market intervention, managing stock levels, setting up a distribution network, educating people, generating more employment, etc.

There is a large untapped potential in fisheries and aquaculture, which can contribute considerably to improve the livelihoods as also to the empowerment of women.

However, the future development of aquaculture depends on the adoption of new and innovative production technologies, management and utilization of less utilized water resources and proper market tie-ups.

Reservoir fisheries offer a major opportunity to enhance fish production in the country. In the marine sector, while the coastal fisheries have been fully exploited, deep-sea fisheries resources are yet to be harnessed. Diversification and high value produce could add new dimensions to the sector. Proper post-harvest handling, reduction of losses and hygienic primary processing are important to realize full potentials of the sector. Simultaneously, effective marketing arrangements are to be made to ensure adequate returns to the fishers and the farmers as also make available good quality fish at affordable prices to the consumers.  (KNN/ES)

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