Flipkart, Euronet partner to launch gift codes through online banking
Updated: Nov 05, 2014 12:33:49pm
New Delhi, Nov 5 (KNN) Flipkart, the leading e-commerce market place in India has announced a strategic partnership with Euronet Worldwide, Inc. (EEFT), a leading global electronic payments provider and distributor to distribute Flipkart digital gift codes across the country, according to a media report.
Using Euronet's world class electronic transaction processing services, Indian consumers will soon be able to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion by using their online-banking portals and mobile banking applications, it said.
These digital gift codes act as payment instruments for making ecommerce purchases and as effective alternatives to other conventional means of payment. The customer will not just be able to gift these codes, but also use them for self-consumption on flipkart.com.
"e-commerce is an exploding business category,” the media report quoted Managing Director of Euronet India Himanshu Pujara as saying.
He said that Euronet has been a pioneer in processing digital content in India and is working actively with all the mobile operators and direct-to-home providers in the country for rendering services to a multitude of channels.
On the other hand, Senior Director - Marketing, Flipkart, Mausam Bhatt said that the initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations. (KNN/ST)
Using Euronet's world class electronic transaction processing services, Indian consumers will soon be able to purchase digital codes which can be delivered instantly via their email accounts or through a text message in a secure fashion by using their online-banking portals and mobile banking applications, it said.
These digital gift codes act as payment instruments for making ecommerce purchases and as effective alternatives to other conventional means of payment. The customer will not just be able to gift these codes, but also use them for self-consumption on flipkart.com.
"e-commerce is an exploding business category,” the media report quoted Managing Director of Euronet India Himanshu Pujara as saying.
He said that Euronet has been a pioneer in processing digital content in India and is working actively with all the mobile operators and direct-to-home providers in the country for rendering services to a multitude of channels.
On the other hand, Senior Director - Marketing, Flipkart, Mausam Bhatt said that the initiative will not just help in bringing new customers on-board but can also potentially bring greater efficiency and scale in existing operations. (KNN/ST)
Loading...
