Flipkart reaches 'Kaarigar ke Dwar' at Varanasi to workout roadmap of e-trading
Updated: Sep 18, 2014 12:48:36pm
Last month, DC Handlooms signed a Memorandum of Understanding (MoU) with Flipkart India Pvt Ltd to provide an online marketing platform to handloom weavers to boost the handloom sector, empower the weavers and boost manufacturing in the country.
After the meeting yesterday, Deputy Director, Weavers' Service Centre, Tapan Sharma said, "It is the first introductory meeting of weavers and Flipkart personnel to get to know each other and workout the roadmap of online trading."
He said that only those products, which have Handloom Mark, GI logo and Silk Mark, would be marketed through this facility.
The registration for online selling through Flipkart will begin at Weavers' Service Centre, Chowkaghat from today.
Towards the initiative 'Flipkart Kaarigar ke Dwar' the company is beginning its activities in Varanasi to educate the local weavers to inform them how online marketplaces can enable them to boost and expand their business, said associate director of Flipkart, Inshu Sinha.
Flipkart has also signed a MoU with Federation of Indian Micro and Small and Medium Enterprises (FISME) and National Institute of Fashion Technology, which provides opportunities to students to take their ideas to execution by working with artisans. (KNN/SD)