Future Group enters into a strategic partnership with Amazon
Updated: Oct 13, 2014 05:29:36pm
New Delhi, Oct 13 (KNN) The Future Group, which operates popular retail chains like Central, Big Bazaar etc, has entered into a partnership with e-commerce giant Amazon that will leverage the strong product knowledge, extensive brand portfolio and sourcing base of Future Group, and the ecommerce platform, customer base and reach of Amazon.in.
The group’s retail formats attract over 300 million customers annually and connect them to around 30,000 small, medium and large enterprises. Amazon started its e-commerce operations in 2013.
The partnership will initially focus on the Future’s Group fashion brands and will subsequently cover all other categories, a statement from the two partners said.
Once launched, customers on Amazon.in platform can now expect the largest online stores of Future Group fashion brands Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, among others and benefit in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the www.amazon.in platform.
Future Group’s current portfolio of over 40 brands and 10,000 plus unique styles exclusively will be retailed exclusively online through Amazon.in platform.
"The bottom line in each of our retail success stories is "know your customer". Insights into the soul of Indian consumers - how they operate, think, dream and live - helps us innovate and create functionally differentiating products and experiences. Partnership with Amazon, which obsesses to be earth's most customer centric company, will enable us to leverage their strengths, investments and innovations in technology to reach out to wider set of consumers across India," commented Group CEO, Future Group, Kishore Biyani on this tie-up.
"We are excited to collaborate, leverage each other's unique strengths and serve customers across India. The product portfolio of Future Group, their innate understanding of the Indian consumer mind set and our ability to serve and deliver a convenient, easy, trusted and reliable delivery experience to a nationwide set of customers is a win win for all,” said Vice President and Country Manager, Amazon India, Amit Agarwal.
Partnership between the two organisations will bring together the best of consumer insight from the online and offline world and create the omni channel approach to serving customers. Amazon.in will also partner Future Group brands in promoting the existing and new brands in markets, explore cobranding opportunities and accelerate new product development in categories which are currently not served by retailers.
The companies will also explore synergies in areas such as distribution network, customer acquisition and cross promotions, the statement said. (KNN/SD)
The group’s retail formats attract over 300 million customers annually and connect them to around 30,000 small, medium and large enterprises. Amazon started its e-commerce operations in 2013.
The partnership will initially focus on the Future’s Group fashion brands and will subsequently cover all other categories, a statement from the two partners said.
Once launched, customers on Amazon.in platform can now expect the largest online stores of Future Group fashion brands Lee Cooper, Converse, Indigo Nation, Scullers or Jealous21, among others and benefit in making a purchase decision through rich product content, secure payments, fast delivery and easy returns on the www.amazon.in platform.
Future Group’s current portfolio of over 40 brands and 10,000 plus unique styles exclusively will be retailed exclusively online through Amazon.in platform.
"The bottom line in each of our retail success stories is "know your customer". Insights into the soul of Indian consumers - how they operate, think, dream and live - helps us innovate and create functionally differentiating products and experiences. Partnership with Amazon, which obsesses to be earth's most customer centric company, will enable us to leverage their strengths, investments and innovations in technology to reach out to wider set of consumers across India," commented Group CEO, Future Group, Kishore Biyani on this tie-up.
"We are excited to collaborate, leverage each other's unique strengths and serve customers across India. The product portfolio of Future Group, their innate understanding of the Indian consumer mind set and our ability to serve and deliver a convenient, easy, trusted and reliable delivery experience to a nationwide set of customers is a win win for all,” said Vice President and Country Manager, Amazon India, Amit Agarwal.
Partnership between the two organisations will bring together the best of consumer insight from the online and offline world and create the omni channel approach to serving customers. Amazon.in will also partner Future Group brands in promoting the existing and new brands in markets, explore cobranding opportunities and accelerate new product development in categories which are currently not served by retailers.
The companies will also explore synergies in areas such as distribution network, customer acquisition and cross promotions, the statement said. (KNN/SD)
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