Gadkari launches special edition Khadi watches by Titan

New Delhi, Jan 31 (KNN) Union Minister Nitin Gadkari has launched the limited edition of Khadi wrist watches manufactured as part of a joint initiative by the Khadi and Village Industries Commission and Titan.

"With this extraordinary initiative, Khadi will find its way on the wrists of the modern Indian. I am sure this will lead to a bright future to the artisans in our economy," Gadkari said at the launch event on Thursday.

“This collection celebrates Khadi, India’s signature fabric. Titan and KVIC have come together to create a modern watch that celebrates the fabric which is integral to our Indian heritage. Khadi and a watch were two integral parts of Mahatma Gandhi’s life and I’m really glad to see KVIC & Titan collaborating to pay a true tribute to Gandhi ji,'' he added.

The minister suggested that the watches be showcased with Gandhiji''s photo at international airports to attract buyers.

Priced at Rs 5,000 apiece, the watch sports a silver dial displaying the Charkha with the hand woven signature fabric in the background and on the straps. The grey-black texture of the watch depicts the timeless significance of the watch.

“Khadi is one of the most eco-friendly materials with zero carbon footprint and requires least water consumption. Together with Titan, we have created beautiful contemporary timepieces that are truly special for the generations to keep by using authentic Khadi,” said Vinai Kumar Saxena.

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