Genesis Burson-Marsteller & White Kettle Consulting partners to maximise social impact
Updated: Apr 17, 2015 03:30:54pm
New Delhi, Apr 17 (KNN) In order to address all corporate social responsibility requirements of clients, Genesis Burson-Marsteller, a leading public relations and public affairs consultancy has formed a strategic alliance with White Kettle Consulting, one of India’s pioneering corporate social responsibility (CSR) consulting firms.
“The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth,” it said.
With an aim to showcase CSR as an opportunity that goes beyond a mandate, a conclave on ‘Corporate Responsibility: Turning Mandates Into Opportunities’ was organised on Thursday to analyse the Companies Act 2013.
With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets.
“We believe CSR is integrated with businesses and their core competencies; it has to create business value and positive social change, and enhance trust and engagement with key stakeholders. This alliance will bring to clients an experienced, expert team that can develop effective CSR strategies, and work closely with the business, in ensuring that all stakeholders are aligned with each other,” said Principal & Founder of Genesis Burson-Marsteller, Prem Sagar.
The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement – all designed to support the clients’ business objectives.
Founder and Director of White Kettle Consulting Rama Iyer said their partnership with Genesis Burson-Marsteller will help them jointly leverage opportunities to create and manage sustainable CSR strategies and programmes for clients across the country.
She highlighted that the prospect that the industry has to view this mandate as an opportunity to create large scale social impact.
Industry representatives, including President of India, Middle East and Africa, Emerson Electric Co, Pradipta Sen, and Head, FICCI Aditya Birla CSR Centre for Excellence, KK Upadhyay, shared their experiences, challenges and best practices in initiating their CSR investments.
Country Manager, India and Senior Adviser, South Asia of Global Alliance for Improved Nutrition (GAIN), R Sankar, addressed about the journey that still needs to be made to make the provisions of the Act more relevant. (KNN/ST)
“The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth,” it said.
With an aim to showcase CSR as an opportunity that goes beyond a mandate, a conclave on ‘Corporate Responsibility: Turning Mandates Into Opportunities’ was organised on Thursday to analyse the Companies Act 2013.
With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. They will offer a blend of service lines that provide an evidence-based and idea-driven approach, along with reach extending from major metro cities to tier II and III markets.
“We believe CSR is integrated with businesses and their core competencies; it has to create business value and positive social change, and enhance trust and engagement with key stakeholders. This alliance will bring to clients an experienced, expert team that can develop effective CSR strategies, and work closely with the business, in ensuring that all stakeholders are aligned with each other,” said Principal & Founder of Genesis Burson-Marsteller, Prem Sagar.
The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement – all designed to support the clients’ business objectives.
Founder and Director of White Kettle Consulting Rama Iyer said their partnership with Genesis Burson-Marsteller will help them jointly leverage opportunities to create and manage sustainable CSR strategies and programmes for clients across the country.
She highlighted that the prospect that the industry has to view this mandate as an opportunity to create large scale social impact.
Industry representatives, including President of India, Middle East and Africa, Emerson Electric Co, Pradipta Sen, and Head, FICCI Aditya Birla CSR Centre for Excellence, KK Upadhyay, shared their experiences, challenges and best practices in initiating their CSR investments.
Country Manager, India and Senior Adviser, South Asia of Global Alliance for Improved Nutrition (GAIN), R Sankar, addressed about the journey that still needs to be made to make the provisions of the Act more relevant. (KNN/ST)
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