New Delhi, Apr 11 (KNN) The Khadi industry will soon get a brand identity with the introduction of ‘Khadi Mark’ which will guarantee its genuineness.

“Very soon a new identity for Khadi in the form of ‘Khadi Mark’ is being introduced for the uniformity and purity of its products,” said Minister of Micro, Small and Medium Enterprises, KH Muniyappa here.

Its branding will ensure that customers buy genuine Khadi considering that many handlooms products of low quality are also sold in the name of Khadi.

The mark will be registered under the Trademarks Act and the entire process from designing, setting up of testing labs to infrastructure will cost the government Rs 20 crore.
While, the National Institute of Design (NID) has designed the mark, the Khadi and Village Industries Commission (KVIC) as a promoter of the brand will monitor, verify and enforce the genuineness of Khadi products. 

Meanwhile the government is also planning to overhaul Khadi institutions across the country.

“Government will provide assistance worth Rs 750 crore to benefit 300 Khadi institutions and their artisans,” the Minister said at an award function.

Development of 800 schemes of fund for regeneration of traditional industry is also on the cards with an increased allocation of Rs 850 crore.

The government is also embarking on a special plan to create 27 lakhs jobs in the coming years under the Prime Minister’s Employment Generation Programme (PMGEP).

“Centre has allocated Rs 8,000 crore to set up 3.39 lakhs enterprises that will create over 27 lakh employment to persons. The Khadi and Village Industries Commission will set up 100 new enterprises in every district of the country every year under PMGEP.  An Advisory Committee for PMGEP in every district will be set up under the chairmanship of Member of Parliament,” he said. (KNN)