Govt launches new 'Atithi Devo Bhava' TV commercials to extend hospitality to tourists visiting India
Updated: Jun 20, 2015 02:18:55pm
New Delhi, June 20 (KNN) The Minister of Tourism Mahesh Sharma on Friday launched four films, made on the new edition of ‘Atithi Devo Bhava’ television commercials to spread awareness about ways to extend hospitality to tourists visiting India by adopting an honest and helpful attitude, as well as maintaining cleanliness and hygiene.
The minister said that security, hospitality and cleanliness are the main strengths of tourism in India and the Ministry of Tourism is working on a mission mode to achieve these objectives.
He informed that the government has launched a helpline 1363 or 1800-111-363 to help the foreign tourists and guide them on their arrival in India. The helpline will be available in twelve foreign languages within a month to facilitate the foreign tourists. Currently, the Helpline is available in Hindi and English.
He thanked the Brand Ambassador Aamir Khan and Director Prasoon Joshi for making these films and helping in boosting the image of tourism in India.
Sharma announced the setting up of s National Medical and Wellness Tourism Board to boost medical tourism in India. The Board will help to bring together and showcase on an international platform the various streams of medicine available in India including Ayurveda, Yoga, naturopathy, Unani and low cost allopathic treatments.
He said that this will give an organized structure to medical tourism in India with participation of various stakeholders including the private ones.
The minister also announced four new theme based circuits under the Swadesh Darshan scheme that will be developed in the next year. These four circuits are Wildlife Circuit, Spiritual Circuit, Desert Circuit and Ramayana Circuit. These four circuits will be in addition to the five circuits already being developed by the Ministry of Tourism.
Explaining the significance of Tourism, Sharma said that it helps generate employment in addition to earning foreign exchange. It is for this reason, it is important to move beyond the concept of ‘tourist season’ and promote India as a 365 days tourist destination.
Sharma also launched a brochure titled “India - The Land of Yoga” on the occasion of the ‘International Day of Yoga’ being celebrated across the world.
The brochure on Yoga includes details of Yoga destinations which will help to promote Yoga as a tourism product. (KNN/ST)
The minister said that security, hospitality and cleanliness are the main strengths of tourism in India and the Ministry of Tourism is working on a mission mode to achieve these objectives.
He informed that the government has launched a helpline 1363 or 1800-111-363 to help the foreign tourists and guide them on their arrival in India. The helpline will be available in twelve foreign languages within a month to facilitate the foreign tourists. Currently, the Helpline is available in Hindi and English.
He thanked the Brand Ambassador Aamir Khan and Director Prasoon Joshi for making these films and helping in boosting the image of tourism in India.
Sharma announced the setting up of s National Medical and Wellness Tourism Board to boost medical tourism in India. The Board will help to bring together and showcase on an international platform the various streams of medicine available in India including Ayurveda, Yoga, naturopathy, Unani and low cost allopathic treatments.
He said that this will give an organized structure to medical tourism in India with participation of various stakeholders including the private ones.
The minister also announced four new theme based circuits under the Swadesh Darshan scheme that will be developed in the next year. These four circuits are Wildlife Circuit, Spiritual Circuit, Desert Circuit and Ramayana Circuit. These four circuits will be in addition to the five circuits already being developed by the Ministry of Tourism.
Explaining the significance of Tourism, Sharma said that it helps generate employment in addition to earning foreign exchange. It is for this reason, it is important to move beyond the concept of ‘tourist season’ and promote India as a 365 days tourist destination.
Sharma also launched a brochure titled “India - The Land of Yoga” on the occasion of the ‘International Day of Yoga’ being celebrated across the world.
The brochure on Yoga includes details of Yoga destinations which will help to promote Yoga as a tourism product. (KNN/ST)
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