New Delhi, Mar 3 (KNN) Union Commerce and Industry Piyush Goyal has said that the government has identified the Toy sector as one of the champion sectors, with a long term vision and plan to develop toy clusters in the country.

Speaking at the closing ceremony of the India Toy Fair (TITF) 2021, Goyal said, ''Our mission is not only to make India Aatmanirbhar in toys, but also to become a global player with toys made and developed in India, helping create brand India across the world. The government has identified the Toy sector as one of the champion sectors, with a long term vision and plan to develop toy clusters in the country.''

He further said that toys can become a symbol to demonstrate India’s Quality, Uniqueness, Innovation, Eco-friendliness and Thrill (QUIET) of Indian Toys.

He said that Prime Minister, Narendra Modi initiated this movement as a part of Aatmanirbhar Bharat to inculcate the true potential of toys and to develop the ecosystem of toys in India.

''The potential the toy industry holds to help our children evolve in their formative years was recognised by PM,'' he added.

Secretary, Textiles and other senior officers of Government of India (GoI) and state governments also attended the virtual closing ceremony.

The Minister said that India Toy Fair (TITF) 2021 has created a window of opportunity for our artisans, MSMEs, Startups, young designers & thinkers. The formula for success is to connect psychology to technology, and eco-friendly to eco-systems.

''Our toys not only showcase our rich culture and heritage but also have huge potential in the training of our children to develop their minds,'' he added.

Speaking on the occasion, Secretary, textiles U P Singh announced that the virtual Toy Fair is being extended for two more days i.e., till March 4th, on popular demand. He also informed that it has been decided that after this virtual Toy Fair, 10-12 physical regional Toy Fairs will also be organized to promote indigenous toys.