Govt ropes in IIP, NIFT and NID for packaging of handloom items: IIP Director to KNN

New Delhi, Apr 7 (KNN) With the help of the top institutes of the country, Ministry of Minority Affairs wants to go for export worthy packaging for 40 handloom fabrics and handicrafts.

In this context, the Ministry has pitched in Indian Institute of Packaging (IIP); National Institute of Fashion Technology (NIFT); and National Institute of Design (NID) to upgrade the design and packaging of the items.

Talking to KNN, N P Saha, Director, IIP, said, “It is a research based project of Ministry of Minority Affairs.  With the help of IIP, NIFT and NID they want to identify handloom products where packaging can be upgraded.”

Saha said, “IIP can do innovative project designing. Packaging is a very important aspect for adding value to the consumer goods.”

Maharastrian Paithani, Banarasi silk from Uttar Pradesh, Mysore silk from Karnataka, brass items and dokrametal craft from West Bengal and many such valued handloom and handicraft products from 18 states will now be available in export worthy packaging, a release issued by IIP said. (KNN Bureau)