Govt to organise India Toy Fair, 2021 from February 27 to March 2

Jaipur, Feb 23 (KNN) In a first-of-its-kind initiative, the Central Government will be organising The India Toy Fair, 2021 from February 27 to March 2, which will be held on a virtual platform.

Taking to micro-blogging site twitter, Union Minister of Commerce and Industry Piyush Goyal, on Monday said, ''The Government of India is organizing 'The India Toy Fair, 2021' on the virtual platform from 27 February to 2 March for the development of indigenous toy industry.''

It aims to promote dialogue for the holistic development of the industry and present to the globe the richness and vastness of India's toy manufacturing capabilities.

The website for the ‘India Toy Fair 2021’ theindiatoyfair.in will enable children, parents, teachers, exhibitors, etc to register themselves to participate in the virtual fair and showcase various facets of the Indian Toy ecosphere.

Nearly 7 lakh people have already subscribed for the event, including over 1100 exhibitors and the registrations will continue till February 25, 2021.

Rajasthan Government is also set to participate in the upcoming India Toy Fair 2021 which will be held from February 27 to March 2, 2021.

The sector has also been in the focus of Chief Minister Ashok Gehlot’s government in Rajasthan and the state industries department seeks to draw maximum advantage of the national event. Along with the traditional handicraft toys, the state pavilion at the fair will also display its industrial areas optimum for investment in the toy sector.

According to a statement, the dedicated Sports Goods and Toy zone at Khushkehra Alwar will be a key attraction for the toy manufacturers to visit the fair. Developed by the Rajasthan State Industrial Development and Investment Corporation (RIICO) the industrial area extends the strategic advantage of being located in the national capital region and availability of quality infrastructure and skilled manpower.

Rajasthan has been the foremost state in the establishment of a dedicated zone for toy industries, even before the sector was formally included in the focus areas by the central government. The toy zone was launched shortly before the COVID lockdown but despite the pandemic impact, 21 investors are already in process of establishing their units while many others are also interested to invest here.

Rajasthan Investment Promotion Scheme (RIPS) 2019 extends several attractive incentives to invest in the toy sector.

Rajasthan Government has also been working for promotion and innovation in traditional toys. Mostly carved in wood, these toys have enthralled kids for generations and similarly, the craft has been carried in hundreds of artisan families through inheritance or master-apprentice tradition.

The state government has been assisting these families in marketing and innovation to help compete with the modern toy market that stands dominated by imported electronic toys. The Rajasthan Industries department has also registered its Udaipur, Chittorgarh, Mewar, and Kathputali Nagar, Jaipur clusters of traditional arts and toys at the ITF 2021.