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Govt to promote golf as a niche tourism product

Updated: Jan 31, 2014 02:23:50pm
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New Delhi, Jan 31 (KNN)  The Ministry of Tourism is keen to support golf events including shows, promotional workshops, annual meets and seminars which have the potential to attract large number of tourists, both domestic and international.
 
By doing so, the Ministry wants to promote India as a golf destination for domestic and international tourists.  It would also be a means of earning additional foreign exchange through development of the niche product and thereby contributing to economic growth.
 
While golf tourism would be a means for socio economic development through employment generation, both for men and women, it would also encourage creation of additional world class golf infrastructure in the country.
 
The Ministry wants to extend financial support to golf tournaments, Asian and European tours, infrastructure, publicity, promotions, marketing and training, which will be decided on a case to case basis, based on their potential to promote golf tourism.
 
In this context, it has invited proposals from Golf Clubs, Golf Event Managers, State Governments/UT Administrations, Approved Tour Operators/Approved Travel Agents and Corporate Houses organizing National and International Golf Events, Golf Shows, Golf Promotional Workshops/ Events/Annual Meets/Seminars who are willing to promote golf tourism under the Incredible India banner.
 
Although India is recognized world over for its diverse culture, with golf catching the fancy of millions, the Ministry wants to join in and promote its golfing facilities. With more and more golf courses coming up all over the country, golf is considered an upcoming sport in India.
 
Needless to say, sports tourism is gaining interest, especially after the Commonwealth Games of 2010, the latest being golf tourism that is a big attraction among youth.
 
It is to tap into this growing interest in golf tourism, that the Ministry of Tourism is taking steps to coordinate all the various aspects of golf tourism under an institutional framework. This would pave the way to maximize the opportunity for growth and progress of this niche tourism product in the future.
 
The Ministry of Tourism aims to create a comprehensive and coordinated framework for promoting golf tourism in India, capitalizing on the existing work that is being carried out, and building upon the strength of India’s position as the fastest growing free market economy.
 
With the recovery from the global meltdown, the world economies, especially those countries which have traditionally been India’s major tourist markets, are now showing signs of revival. The Foreign Tourist Arrivals and Foreign Exchange Earnings through tourism in India are currently registering double digit growth.
 
However, the country has also not been able to utilize its unlimited potential in niche sectors like golf, caravan, polo, adventure sports etc.   (KNN/ES)
 

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