India Design Council urges small enterprises to go for brand mark
Updated: Jul 01, 2013 02:01:16pm
New Delhi, Jul 1 (KNN) India Design Council has invited manufacturers, small enterprises, brand owners and designers to apply for India Design Mark 2014, which will provide standards and good design recognition.
An autonomous body of the Government of India, India Design Council is a strategic body for multi-disciplinary design which was established under the guidance of the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry.
Its main objective is to make design a strategic tool for Indian business and society and ultimately place India among the top design destinations of the world.
Through India Design Mark, the India Design Council seeks to inspire Indian manufacturers to bring to the market, well designed products that enrich the lives of people.
India Design Mark symbolizes product excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing and socially responsible.
India Design Mark is a design standard not a contest. It is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation.
India Design Mark is for everyone. Anyone from global enterprises, micro, small and medium-sized enterprises or cottage industries can apply for it for their product offerings.
All types of mass-produced products are eligible for India Design Mark. This can include consumer electronics, computer and communication products, machine tools, construction machinery, lighting systems, white goods, household appliances, capital goods, medical equipment, toys, vehicles, agricultural machinery, etc.
After applying for the India Design Mark, a duly constituted jury reviews the application in two stages as per the evaluation criteria prescribed for this stage. Only if the applicant qualifies the assessment criteria are they eligible to get the mark.
India Design Mark provides strong differentiation and market positioning as a design and innovation leader. It acts as a brand extension and imparts competitive advantage to the product in local and international markets.
It serves as a unique promotional launch pad for new products and services entering the market. It also provides international leverage by exemplifying the export worthiness of the product.
India Design Mark symbol is a trustworthy indicator of excellence. The symbol can be used in a wide range of ways, such as advertisements, catalogues, product packaging, and other promotional mediums.
The India Design Council has initiated India Design Mark in cooperation with Japan Institute of Design Promotion (JDP). The cooperation is in the form of learning from the well-established Good Design Award system in Japan functioning since 1957, to establish judging criteria for India Design Mark and inviting experts to be a part of jury for India Design Mark determination. (KNN)
An autonomous body of the Government of India, India Design Council is a strategic body for multi-disciplinary design which was established under the guidance of the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry.
Its main objective is to make design a strategic tool for Indian business and society and ultimately place India among the top design destinations of the world.
Through India Design Mark, the India Design Council seeks to inspire Indian manufacturers to bring to the market, well designed products that enrich the lives of people.
India Design Mark symbolizes product excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing and socially responsible.
India Design Mark is a design standard not a contest. It is granted to an applicant after following a diligent evaluation process aimed at identifying good design that exceeds the prescribed criteria of evaluation.
India Design Mark is for everyone. Anyone from global enterprises, micro, small and medium-sized enterprises or cottage industries can apply for it for their product offerings.
All types of mass-produced products are eligible for India Design Mark. This can include consumer electronics, computer and communication products, machine tools, construction machinery, lighting systems, white goods, household appliances, capital goods, medical equipment, toys, vehicles, agricultural machinery, etc.
After applying for the India Design Mark, a duly constituted jury reviews the application in two stages as per the evaluation criteria prescribed for this stage. Only if the applicant qualifies the assessment criteria are they eligible to get the mark.
India Design Mark provides strong differentiation and market positioning as a design and innovation leader. It acts as a brand extension and imparts competitive advantage to the product in local and international markets.
It serves as a unique promotional launch pad for new products and services entering the market. It also provides international leverage by exemplifying the export worthiness of the product.
India Design Mark symbol is a trustworthy indicator of excellence. The symbol can be used in a wide range of ways, such as advertisements, catalogues, product packaging, and other promotional mediums.
The India Design Council has initiated India Design Mark in cooperation with Japan Institute of Design Promotion (JDP). The cooperation is in the form of learning from the well-established Good Design Award system in Japan functioning since 1957, to establish judging criteria for India Design Mark and inviting experts to be a part of jury for India Design Mark determination. (KNN)
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