India Handloom brand goes online

New Delhi, Feb 11 (KNN) The integrated website of ‘India Handloom’ Brand  www.indiahandloombrand.gov.in was launched today by Rashmi Verma, Secretary to Government of India, Ministry of Textiles.

The website is a one stop platform for all services to consumers, bulk buyers and handloom producers. The website will provide full details of all registered India Handloom producers which will facilitate verification of genuine India Handloom product by customers.  

“They will able to verify the genuineness of the Brand logo through the registration no. which is printed on every label on the product,” according to an official release.  

The website will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased.  It will also contain brief description of every product category and tips to identify genuine products.  

“Contact details of India Handloom Brand producers are available for bulk buyers like retail stores, garment manufacturers who will able to directly access the handloom producers registered under the Brand,” the statement added.  

The web site has also a section where handloom producers can apply online for registration under the Brand and can also track status of their application.

While launching the website, Secretary (Textiles) said that the website will be an important platform for achieving these objectives and would be user- friendly both for consumers as well as handloom producing agencies.

More than 43 lakh persons are engaged in this sector with annual production of 720 crore sq.mtrs which is 14% of the total textile sector.  

In order to address the main challenges of competition from powerloom sector, concerns of consumers about quality, and stagnant wages for weavers, new strategy aims at increasing production of high value good quality products leading to consumers satisfaction and remunerative earnings to the weavers. Block Level Cluster Approach to support quality production and ‘India Handloom’ Brand for market positioning are two key elements of new strategy. (With PIB Inputs)