India Handloom Brand was a boon for Handloom Industry, say manufacturers
Updated: Dec 30, 2015 11:12:04am
The Government has decided to organize regular exhibitions/sale festivals in large cities across the country, in order to provide regular marketing facilities for promotion of handlooms and handicrafts.
KNN caught some Handloom weavers who had come to Delhi to exhibit their products during an exhibition, India Handloom brand has helped them increase their business once which was suffering since long.
Syed Hasan Ansari, a Handloom Products Manufacturer from Varanasi told KNN that Handloom business was on the verge of closure but handloom brand has helped their business to come on track.
Gulab Chand, a Master Weaver from Kullu, who has won several awards for his Handloom Products, told KNN that the demand of Handloom products is high. “Whatever we are manufacturing, we are able to sell it,” he added.
“Due to several initiatives taken to boost handloom brand, people are purchasing the products now,” he told
Jaleesh Ahmed, a handloom manufacturer, said Government officers check the credibility of the Handloom brand, so that none can sell the poor quality products.
“Everyone wants original products,” he said.
Their exports have gone high and demand of the Handloom products has also gone up after the launch of Handloom brand. Ministry of Textiles has assured all possible help to them to boost their sale. (KNN Bureau)