Indian Cricketer Virat Kohli invests in Delhi-based startup Rage Coffee

New Delhi, Mar 25 (KNN) Indian cricketer Virat Kohli who is the brand ambassador of Rage Coffee has also made investments in the startup which manufactures and markets coffee products.  

However, the amount invested by Kohli in the Delhi-based startup hasn’t been disclosed to the public.

Speaking on getting Virat Kohli onboard, Rage Coffee Founder and CEO Bharat Sethi said, "Apart from being a world-class athlete, Virat is also a fitness enthusiast, who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard.”

Kohli emphasised on how the team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years.

“I see tremendous potential for the brand to become one of the most iconic coffee companies of our time," he said.

The D2C brand has planned to enlarge its presence on the digital space as well as offline across India.

For marketing and distribution activities it is planning to utilize the fresh capital.

The company will also use the funds to scale production, launch innovative new products and add senior management talent.

Last year in August 2021, Rage Coffee had raised USD 5 million of growth capital as part of its series A funding round led by Sixth Sense Ventures. (KNN Bureau)