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Indian high-tech products/services to receive high visibility at Hannover Fair

Updated: Sep 23, 2014 04:11:14pm
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New Delhi, Sept-23 (KNN)  With India having been granted ‘partner country’ status at the Hannover Fair to be held in April 2015, Indian high tech products and services are likely to have high visibility at the world's leading trade fair for industrial technology.

A MoU was signed yesterday by EEPC India and Deutsche Messe, the signatories being Executive Director and Secretary, EEPC India, Bhaskar Sarkar, and Senior Vice-President, Deutsche Messe AG, Marc Siemering. 
 
The agreement was signed in the presence of (Joint Secretary, Ministry of Commerce and Industry, Government of India, Ravi Capoor, EEPC India Chairman, Anupam Shah and Managing Director of Hannover Milano Fairs India Mehul Lanvers Shah, according to an official release.
 
The Ministry of Commerce, the nodal ministry for India’s international trade has mandated the EEPC India along with the India Brand Equity Fund (IBEF) for organizing the high level participation from the country at Hannover Messe 2015 and help build reputation of India being a high tech and dependable supplier of engineering goods and turnkey services to global giants.  
 
Speaking on the occasion, Capoor said India’s participation at the Hannover Fair is timely as it would advance the campaign of the new government for making India the hub of global manufacturing.
 
Prime Minister Narendra Modi may be attending the Hannover Fair since the head of the government of the partner country is invited by German Chancellor Angela Merkel.     
 
India has been participating at Hannover Messe for several years and was partner country for the fair in 2006. Participation in 2006 generated total business to the tune of USD 1.3 billion. Several major deals were finalized including joint ventures between Mann Age and Force Motors, Deutsche Bann and Indian Railways during the Fair in April 2006.
 
“India and Germany have over USD 21 billion bilateral engagements and Germany is one of India’s largest trading partners. There is potential for further growth of Foreign Direct Investment and we are hoping that through participation in Hannover Messe we are able to further strengthen the Indo-German trade relationship. A major focus will be to reinforce our global supply chain by attracting some key global investors from the fair to our country”, said Anupam Shah.

Offering his comments, Siemering said, “India is one of the fastest growing economies in the world, and our engagement will prove highly beneficial for both the countries. I also believe that this alliance will give India an opportunity to stimulate its economic growth by opening itself up to further foreign investment, giving the country a suitable platform to engage with exhibitors from all across the globe. Over the coming months Deutsche Messe in India, will support the Indian Government in building participation for the show.”

As per the latest, the Hannover Fair attracts footfall of almost two hundred thousand visitors from across the world, over 60 per cent of which are key decision makers, technology heads, industrial scientists and top policy makers.  (KNN/ES)

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