InMobi to organize webinar focusing on importance of remarketing

New Delhi, July 1 (KNN) With an objective to make entrepreneurs aware of the most important aspects of remarketing, an interactive webinar is being organized by InMobi on July 5.

Mansi Jain, Director - Commerce, InMobi and Prajwal BS, Product Manager, InMobi would be conducting the webinar to share their experiences and take the participants through the most important aspects of remarketing.

“It is well known that more than half of mobile app users lose interest or uninstall after a week of installing an app. Therefore, for a mobile marketer it is no longer just about acquiring quality users, but also about retaining them as valuable, loyal customers,” InMobi said in its communication to the entrepreneurs.

With half of all mobile users turning off push-notification, how can mobile business owners and mobile marketers reach and engage with their users?, it added.

The organizers emphasized that remarketing is the most effective tool to build customer loyalty and maximize lifetime value. The webinar, it said, would provide the participants a platform to activate, re-engage and retain the mobile users.

InMobi’s remarketing platform has been a success in case of Myntra - India’s leading fashion and lifestyle mobile commerce app. (KNN/FA)