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23/08/2019 02:23pm

Irani launches project ‘SURE’; a commitment by Indian apparel industry to move towards sustainable fashion

image Irani launches project ‘SURE’; a commitment by Indian apparel industry to move towards sustainable fashion

Mumbai, Aug 23 (KNN) The Union Minister for Textiles, Smriti Zubin Irani launched Project SURE, a move towards sustainable fashion at Lakmé Fashion Winter/Festive 2019, in Mumbai.

The SURE project is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry. SURE stands for ‘Sustainable Resolution’ a firm commitment from the industry to move towards fashion that contributes to a clean environment.

The project has been launched by the Textile Minister, along with Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakmé Fashion Week.

Speaking on the occasion, she said “The step taken today makes for not only responsible business but also smart business.”

President of the Clothing Manufacturers Association of India, Rahul Mehta, said: “In the past, several products and processes of our industry were not environment-friendly. It is a tremendously responsible and timely step taken by the apparel industry of India, especially the signatories, to commit to move towards sustainable fashion. It is a matter of pride for us at CMAI to be associated with and be one of the drivers of this most crucial Resolution.”

Project SURE, driven by the leading industry association CMAI, along with a leader in sustainable fashion IMG Reliance, will be the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.

This framework would help the industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve long-term sustainability targets.

Project SURE opens a new dialogue to accelerate concrete actions for sustainability and climate action, and reduce environmental costs, through the entire value chain of clothes manufacturing,” said Renata Lok-Dessallien, Resident Coordinator, United Nations in India.

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