Khadi products record Rs. 2.88 cr sales at India International Trade Fair 2021

New Delhi, 9 Dec (KNN) The Khadi products at India International Trade Fair (IITF) 2021, saw gross sales gross turnover of INR 2.88 crore, owing to the promotion of local products by the Central government.

In the first Trade Fair organised in the post-Covid scenario, the Khadi products took a quantum jump of 122% from the sale of INR 1.30 crore in the year 2019, said the press release.

Commenting on this achievement, Vinai Kumar Saxena Chairman of Khadi and Village Industries Commission (KVIC), attributed this growth to the Khadi’s ever-increasing popularity among the masses and people’s support to the “Vocal for Local” initiative.

“A large section of people, particularly the youths, have increasingly become vocal for our local products. Khadi’s massive sales figure is a testimony to this. Khadi is the biggest symbol of “Swadeshi” and the Prime Minister’s appeal has added to the soaring spirit of Khadi lovers,” Saxena added.

KVIC, this year, set up 48 stalls from 20 states as compared to 30 stalls from 12 states in 2019. KVIC accorded high priority to women artisans giving 18 (36%) of the total stalls to women, which was confined to just 20% women’s participation in 2019. Also, huge public turnout at the Khadi India Pavilion pushed the highest single day sale up to INR 33.03 lakh as which was just INR 21.31 lakh in 2019, stated Ministry of MSME.

A selfie point with Mahatma Gandhi and Prime Minister Narendra Modi, live demonstration of Pashmina spinning, pottery making, handmade paper making, Agarbatti making, handmade paper footwear making, innovative Khadi Prakritik Paint made of cow dung, etc. became the center of attraction at the Khadi India Pavilion.

A range of premium Khadi fabric like Muslin of West Bengal, Pashmina from Jammu & Kashmir, Patola silk of Gujarat, Banarasi Silk, Bhagalpuri Silk, Phulkari art of Punjab, Kalamkari of Andhra Pradesh and several other varieties of cotton, silk and wool fabric too recorded massive sales at the trade fair.

The India International Trade Fair (IITF) 2021 took place at Pragati Maidan in New Delhi from 14th to 27th November, 2021.