New Delhi, Aug 8 (KNN) The Khadi and Village Industries Commission (KVIC) has launched an exclusive men's and women's wear collection designed by renowned designer Ritu Beri.

Inaugurating the collection, Union MSME Minister Kalraj Mishra said that Khadi is now for each and every one.

In a tweet, Mishra said, “Launched @ritzberi 's Khadi Collection at Khadi India outlet CP New Delhi.”

He said Prime Minister Narendra Modi is the brand ambassador of Khadi and its sales growth has increased three folds.

Fashion designer Ritu Beri said she started her profession 25 years back by designing Khadi clothes.

KVIC Chairman Vinai Kumar Saxena said "Khadi which has always created history is again scripting history ... internationally acclaimed fashion designer Ritu Beri is now designing trending designs in Khadi."

Meanwhile, PM Modi urged the nation to give an impetus to the handloom sector and use more of the product in daily lives.

“On #NationalHandloomDay, let us affirm that we will give an impetus to the handloom sector & use more handloom products in our daily lives,” Prime Minister Modi tweeted.

He said the handloom sector is diverse, eco-friendly and is a source of employment for countless weavers, who will be very encouraged by the support.