KVIC to launch Khadi mark
Updated: Sep 18, 2013 02:10:08pm
New Delhi, Sep 18 (KNN) Khadi and Village Industries Commission (KVIC) is launching the 'Khadi mark' for positioning its products as guaranteed hand spun and hand woven cloth ensuring specified base earning for artisans.
The Khadi Mark will be launched on September-30 under Khadi Reform and Development Programme (KRDP).
Khadi Mark is a symbol to render a distinct identity of genuine khadi, which guarantees use of natural fibres such as cotton, wool, silk and hand spun and woven products which will be recognised globally and in the domestic market through the mark.
KVIC will issue tags and labels to the institutions after verification of the products, the hand spinning and weaving process and the earnings of artisans through accredited agencies. These labels and tags are to be attached to each and every product at point of sale.
Under the mark, no person shall sell or no textile shall be sold as khadi products in any form and manner without bearing the mark issued by KVIC.
Khadi though being natural, hand spun and woven, remained stagnant over the years in terms of sell due to absence of consumer centric approach. It also led many players to taking advantage of non-genuine khadi products in the market.
Introduction of the mark will block or close non-genuine khadi in the market and enable its institutions to acquire its real market share and become commercially viable in the competitive textile market.
At the time of issuing the mark to the institutions, KVIC will ensure verification of artisans' pass books and their bank accounts that the wages of artisans are being paid as prescribed by the commission.
The KRDP covers all requisite areas of the sector for instance institution, raw material supply, training and development and marketing, for all round development of the sector.
The distinctive feature of khadi is its capability to provide earning opportunity to rural artisans in their household at minimal investment. (KNN/GUNJ)
The Khadi Mark will be launched on September-30 under Khadi Reform and Development Programme (KRDP).
Khadi Mark is a symbol to render a distinct identity of genuine khadi, which guarantees use of natural fibres such as cotton, wool, silk and hand spun and woven products which will be recognised globally and in the domestic market through the mark.
KVIC will issue tags and labels to the institutions after verification of the products, the hand spinning and weaving process and the earnings of artisans through accredited agencies. These labels and tags are to be attached to each and every product at point of sale.
Under the mark, no person shall sell or no textile shall be sold as khadi products in any form and manner without bearing the mark issued by KVIC.
Khadi though being natural, hand spun and woven, remained stagnant over the years in terms of sell due to absence of consumer centric approach. It also led many players to taking advantage of non-genuine khadi products in the market.
Introduction of the mark will block or close non-genuine khadi in the market and enable its institutions to acquire its real market share and become commercially viable in the competitive textile market.
At the time of issuing the mark to the institutions, KVIC will ensure verification of artisans' pass books and their bank accounts that the wages of artisans are being paid as prescribed by the commission.
The KRDP covers all requisite areas of the sector for instance institution, raw material supply, training and development and marketing, for all round development of the sector.
The distinctive feature of khadi is its capability to provide earning opportunity to rural artisans in their household at minimal investment. (KNN/GUNJ)
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