New Delhi, May 10 (KNN) Only four in 10 consumers in India say that e-commerce platforms are displaying the country of origin information for all products, a new report revealed.

Only 42 per cent consumers found that e-commerce apps platforms to be compliant in making country of origin information available, said the report.

Nearly 28 per cent of consumers said e-commerce apps and platforms remain non-compliant while 30 per cent did not have an opinion or did not look for this information.

While most older, established e-commerce platforms now have the Country of Origin information for the majority of products, the same is not the case with newly established platforms like LensKart, CityMall and Shop101, according to the survey report by community-based social media platform LocalCircles.

Post the China conflict in June 2020, the Central government gave a push to create additional awareness about 'Make in India' products and started enforcement of 'Country of Origin' information to be displayed on e-commerce sites.

The enforcement was done under the Packaged Commodity Rules Amendment, 2017 under The Department of Consumer Affairs. (KNN Bureau)