Make in India initiative touches 2.1 billion impressions on social media
Updated: Jan 05, 2015 01:05:12pm
New Delhi, Jan 5 (KNN) The Department of Industrial Policy and Promotion (DIPP) led ‘Make in India’ becomes the largest and fastest growing government initiative ever on digital as it touched 2.1 billion impressions on social media. It left behind every other government department like MEA (Ministry of External Affairs), Home Ministry or the Ministry of Information and Broadcasting.
“The Make in India Facebook page adds a new member every 3 seconds a feat that has not been achieved by any other department of the government and a very few in the private sector. On Twitter, MII, (@makeinindia_handle the official account), has as many as 2.63 lakh followers already within 90 days. The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube,” said a release from the Ministry of Commerce and Industry.
During an hour long session, Secretary DIPP, Amitabh Kant, addressed about a 150 queries put up by the users from across the world.
The initiative which focuses on attracting businesses to invest and manufacture in India aims to make India a global manufacturing hub, while bringing about an economic transformation in the country, has consciously taken the Digital First approach in propagating its agenda across the globe, it said.
Displaying innovative usage of the platform ‘Make in India’ has also held a live Q and A session on Twitter on the topic of ‘Ease of doing Business in India’, it said.
With more than 25 sectors to promote and with the ever-growing digital landscape, the ‘Make in India’ initiative is all set to grow multifold in the coming year.
Not just the social networks, even the website (www.makeinindia.com) has seen immense interest by users with page views over 5.5 million being accessed by over 1.7 million users across the world, it said. (KNN/ST)
“The Make in India Facebook page adds a new member every 3 seconds a feat that has not been achieved by any other department of the government and a very few in the private sector. On Twitter, MII, (@makeinindia_handle the official account), has as many as 2.63 lakh followers already within 90 days. The MII initiative has been abuzz since the very first day, with its launch video garnering over 5.7 lakh views on YouTube,” said a release from the Ministry of Commerce and Industry.
During an hour long session, Secretary DIPP, Amitabh Kant, addressed about a 150 queries put up by the users from across the world.
The initiative which focuses on attracting businesses to invest and manufacture in India aims to make India a global manufacturing hub, while bringing about an economic transformation in the country, has consciously taken the Digital First approach in propagating its agenda across the globe, it said.
Displaying innovative usage of the platform ‘Make in India’ has also held a live Q and A session on Twitter on the topic of ‘Ease of doing Business in India’, it said.
With more than 25 sectors to promote and with the ever-growing digital landscape, the ‘Make in India’ initiative is all set to grow multifold in the coming year.
Not just the social networks, even the website (www.makeinindia.com) has seen immense interest by users with page views over 5.5 million being accessed by over 1.7 million users across the world, it said. (KNN/ST)
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