New Delhi, Oct 15 (KNN) Bring in innovation to the conference and expo by crowd sourcing ideas from citizens and look at ways to make Indian coffee a brand that is recognized worldwide, Commerce & Industry Minister Piyush Goyal said this to the stakeholders present at the curtain raiser of event in New Delhi today for the 5th World Coffee Conference (WCC) & Expo.

The 5th World Coffee Conference (WCC) & Expo is scheduled be held in Bengaluru from September 7-12, 2020.  This is the first time that the World Coffee Conference and Expo will be held in Asia.

During his address, Goyal urged the Coffee Board of India and the International Coffee Organization (ICO) to bring in innovation to the conference and expo by crowd sourcing ideas from citizens.

He also urged ICO and Coffee Board of India to look at ways to make Indian coffee a brand that is recognised worldwide and formulate ways to make India a sustainable destination for coffee.

Goyal said that methods may be explored to make coffee farmers stakeholders in the value chain as this will have a positive impact on the 25 million families who depend on coffee cultivation the world over.

The Minister suggested that a rupee may be added to every cup of coffee that is bought all over the world by coffee lovers and this can be given to the coffee growers to make a positive impact on the lives of coffee growers and their families.

The World Coffee Conference & Expo in Bengaluru is expected to be attended by delegates of all 76 member countries of the ICO and over 1000 attendees, including coffee growers, exporters, representatives from government, private sectors and international agencies.

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